Background

888 is one of the world’s leading online gaming entertainment and solutions providers.


Challenge

In recent years there has been a transformation of the online gaming industry, with new regulations, increased scrutiny across stakeholders and waves of large scale consolidation impacting both the competitive and investor relations landscape. Against this backdrop, our challenge has been to support 888 in continuing to stand out as a global sector leader.

Method

As well as programmes of consistent engagement and interaction with key stakeholders we have helped to reconfigure all corporate and investor materials to showcase the technology and analytics leadership that underpin 888’s competitive advantages. In addition, we help to manage the company’s reputation across stakeholders in a heavily scrutinised and dynamic industry.
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Outcome

10Global regulated markets*

100%Share price increase since January 2015*

*As at April 2018

888 has enjoyed widespread media coverage across business and trade endorsing technology, analytics and CRM leadership in the industry. The sell-side community has been very positive towards the stock and the share price re-rated to all-time highs.


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