Background

Creams is the UK’s leading dessert restaurant brand. Founded in 2008, its 80 cafes across the UK offer a wide range of delicious freshly prepared desserts.


Challenge

Hudson Sandler started working with Creams in 2019, and was tasked with communicating the brand’s exciting story to support the business through its next phase of development. Our objective was to position Creams as the pioneer of a fast-growing sector of the casual dining market, as well as drive consumer demand for its unique gelato, waffles, crêpes and sundaes.

Method

We developed an intensive media outreach programme, establishing strong relationships with key commentators and influencers. Regular newsflow, corporate and executive profiling and creative brand campaigns featuring innovative, themed menus helped bring to life Creams’s exciting customer proposition. In addition we supported new café openings, generating ‘buzz’ through pre-and post-launch activity, including journalist reviews and influencer partnerships.

Outcome

£1.2bn
Estimated FY18 global brand sales

More than 100 pieces of coverage to date, including top tier national business and lifestyle media


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