Background

Polyus is the largest gold producer in Russia and globally it is one of the top ten gold miners and has the lowest cost of production.

Challenge

Following a high-profile delisting in 2015, Hudson Sandler was appointed as Polyus’ retained corporate and financial communications advisor in 2017 to support the company’s listing on the London Stock Exchange. As one of the leading gold miners globally and with no Russian share listings in London for four years, the transaction attracted significant media interest and scrutiny.

Method

Hudson Sandler worked with the senior management team and joint bookrunners to develop core messaging that reflected Polyus’ ability to build on its position as one of the lowest cost global gold producers with a clear strategy for long-term, sustainable growth. This was then embedded in all corporate collateral including presentations, announcements and digital platforms.

We worked with the in-house communications team to position the investment case strategically across international media platforms whilst providing a 24/7 press office function to ensure an efficient response to all enquiries globally.

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Outcome

US$8.9bnMarket capitalisation at listing

US$800mRaised

Positive media coverage built awareness of Polyus’ unique opportunity to deliver on one of the most exciting growth profiles amongst its peers.

The company’s London listing completed in July 2017 and attracted wide support from a broad spectrum of international long only and specialist mining funds. The IPO was the largest on the London market in H1 2017 with a market capitalisation of US$8.9 billion at listing and US$800 million raised.

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