86Pieces of trade media coverage
In the six months from appointment, Hudson Sandler secured 38 pieces of regional media coverage, 86 pieces of trade media coverage, 18 pieces of international media coverage, 15 pieces of consumer-focused media coverage and 34 flagship pieces of coverage in the national financial media.
The heightened brand profile, increased awareness and “buzz” around the business supported the eventual and highly successful IPO process. For the investor community, it gave the company greater credibility and boosted QUIZ’s appeal as fast fashion’s previously best kept secret. It also helped to explain the brand and the sector to those unfamiliar with the fast-fashion phenomenon.
On 28th July 2017, QUIZ was admitted to the AIM market following a successful placing with institutional investors. QUIZ raised £102.7 million and had a market capitalisation upon admission of £200 million. On the first day of dealings, the company’s share price rose 19%.
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