Background

Ted Baker is a global lifestyle brand and is “No Ordinary Designer Label” An emphasis on design, quality and attention to detail underpins everything it does.


Challenge

Hudson Sandler has worked with Ted Baker since the company’s IPO in 1997, helping to Ted-ucate the City on the brand and investment case.

Method

Ted Baker’s unconventional approach to marketing, as one of the only brands established as an international designer label without an advertising campaign, extends to its communications with the City.

Our job is to communicate the brand’s strength and qualities, as well as the company’s long-term growth potential, to an often fashion-apathetic audience. This requires an exceptionally strong relationship with the client; we have effectively become part of their business and are the guardian of their brand among the City’s stakeholders. We work hard to showcase the company creatively to investors, with a highly successful “speed-dating” event which demonstrated the strength of the Ted Baker team and brand to analysts and investors, whilst preserving Ted Baker’s distinctive quirky humour and style.

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Outcome

£1.2bnEstimated FY18 global brand sales

Over the decades Hudson Sandler has worked with Ted Baker we have helped to craft and communicate its investment case in a quirky and authentic way. Ted Baker has delivered steady growth and is now an established member of the FTSE 250 index.


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