Hudson Sandler has the answers
We have lived through an unprecedented pandemic, faced immense challenges and radical new ways of working including a fast-track shift to digital operations. Hudson Sandler has been with our clients every step of the way helping them navigate the COVID-19 landscape from stakeholder communications, furlough programmes and remote earnings announcements to accelerated fund raising and re-opening strategies.
Challenges remain as organisations emerge from lockdowns needing to preserve and enhance their reputations. There will be less forgiveness for those still unprepared for threats - including a possible second wave of COVID-19. But for those who are ready and resilient there will be opportunities.
Hudson Sandler combines all the communications disciplines needed to navigate COVID-19 transition with a unique ‘One Team. One Culture. Diverse Thinking’ approach that delivers agile, joined up thinking and support.
1. Have you been transparent about the challenges?
In fraught times, organisations must prioritise timely, accurate and consistent communications to stakeholders. Internal communications are crucial. If colleagues don’t support your approach, it won’t cut through to shareholders, suppliers and partners. You need to use traditional and non-traditional channels to understand who dictates sentiment and engage with them honestly, promptly and regularly.
2. How have you measured up against your corporate values?
Some brands (even whole sectors) have been found wanting, prioritising short term profit mitigation over their broader obligations. Others have stepped up as their values promised and earned long term brand equity. COVID-19 is poised to re-shape the social contact between business and society by accelerating the shift from narrow financial KPIs to assessing broader impacts on society.